Editing is the art and science of storytelling by piecing together moving images, dialogue, and sound and music.
Like everything else that we do at Align, we approach editing within the structure of a finely honed process. The process, while relatively rigid and fixed, paradoxically enables and ensures creative freedom, giving every project a unique and powerful voice.
At Align we use cutting edge tools to lovingly craft our films always keeping in mind the persuasive and compelling rules of storytelling.
My job as an editor is to gently prod the attention of the audience to look at various parts of the frame. And that – I do that by manipulating how and where I cut and what succession of images I work with.